We are excited to announce that B+N Industries will be hosting the San Francisco edition of A.R.E.’s Shoptalk series with Gensler at their San Francisco offices on Thursday, May 7, from 3 pm to 7:30 pm. See below for details or register directly here. Don’t miss this opportunity to explore the role of technology in the worlds of physical and digital design, as well as discussion around ROI, with a networking cocktail reception to follow. Join us for this special opportunity to connect and learn with your industry peers! #AREShoptalk
Burlingame, Calif. (April 21, 2015) – B+N Industries is pleased to announce their inaugural debut at The International Contemporary Furniture Fair (ICFF) in Booth 1762, Friday, May 16 – Tuesday, May 19. In what is set to be an interactive and product driven celebration of artistic talent, B+N Industries will feature of the moment artist Shantell Martin illustrating live on their most versatile merchandising and design solution, System 1224. On the other side, the colorful and whimsical collaboration of Furniture, Infused Veneer, (and even Surfboards) with the late artist Rex Ray will be spotlighted. Also making its premiere is Fortina: a remarkable architectural system that will fool your senses, replicating wood slats and Louvers with aluminum and a hyper-realistic non-pvc surface.
As leaders in their industry, B+N is committed to developing innovative products while striving to keep creativity at the forefront, and are always looking for ways to inspire. A natural extension of their mission involves relevance and making intentional choices to surround their brand with people and ideas that reflect what is of the moment, interesting, and unique.
To that end, B+N Industries has chosen talent that embodies this relevance and are excited to feature both established and new wave artistry paired with their products at ICFF. Using their System 1224 and Fortina as her blank canvas, Shantell will apply her “trademark black ink” to every inch of white surface over the course of the show. Her meditation of lines; language of creatures and messages will invite our viewers to share a role in her creative process. The alternate side of their installation will be a celebration of Rex Ray for B+N, an exclusive collection of Furniture, Surfboards, and Infused Veneer created using cutting edge industrial applications.
Originally from London with a VJ stint in Tokyo, artist Shantell Martin is currently living out her dream in New York where she recently became a visiting scholar at MIT Media Lab. In between “Drawing On Everything”, you can find her collaborating with high-profile designers like Kelly Wearstler, creating displays for luxury retail brands like Joyce (Hong Kong), working on exclusive commissions for private clients, teaching at ITP NYU, or volunteering with some of her favorite Arts organizations. Shantell has been featured in Vogue, Elle, T Magazine, Vie, Vibe, The New York Times, The New Yorker, 1st Dibs, California Home & Design, MOMA, The Brooklyn Museum, and The Jimmy Kimmel Show to name a few.
Artist Rex Ray, real name Michael Patterson, was born in Germany but eventually came to the states and settled in San Francisco to attend the Art Institute. In fact, San Franciscans are honored to consider him one of their own for both his contributions to Art and Activism. Ray’s iconic work ranges from fine art to collages made entirely by hand, paintings on both resin and canvas, photography, print works, as well as graphic design. Once familiar it is impossible not to recognize these abstract, color-filled, playful patterns with mid-century modern influences and psychedelic whimsy as his. Our collaboration is the perfect fusion of his artistry with our innovative design techniques.
To see the exclusive Rex Ray collection, or to meet and experience the evolution of Shantell Martin for B+N Industries in person, visit Booth 1762 at ICFF, May 16 – 17, 10 a.m. to 5 p.m., May 18, 10 a.m. to 6 p.m., and May 19, 10 a.m. to 4 p.m. it is open to both trade and general public.
Follow B+N on social media for information in real-time and use the official tag #RexRayxBN and #ShantellMartinforBN to share your moments.
Find more detailed information on ICFF below.
The 27th annual ICFF, North America’s platform for global design, will map the newest frontier of what’s best and what’s next at New York City’s Jacob K. Javits Convention Center, May 16-19, 2015.
North America’s premier showcase for contemporary design, the ICFF annually lures those in determined pursuit of design’s timely truths and latest trends to an encyclopedic exhibition of up-to-the-moment offerings, as well as a series of fascinating, fun, edifying programs, and a packed schedule of exhibits and features.
Saturday, May 16
and Sunday, May 17
10:00 a.m.-5:00 p.m.
Monday, May 18
10:00 a.m.-6:00 p.m.
Trade and General Public
Tuesday, May 19
10:00 a.m.-4:00 p.m.
Jacob K. Javits Convention Center
(11th Avenue at 38th Street)
New York City
For the four-day duration of the Fair, 165,000 net square feet (15,300 net square meters) of the Javits Center will be abuzz with more than 32,000 interior designers, architects, retailers, representatives, distributors, facility managers, developers, manufacturers, store designers, and visual merchandisers. On Tuesday, May 19, the ICFF opens its doors to the general public, as well.
More than 700 exhibitors from all points of the globe will display contemporary furniture, seating, carpet and flooring, lighting, outdoor furniture, materials, wall coverings, accessories, textiles, and kitchen and bath for residential and commercial interiors. This remarkable throng of exhibitors creates an unparalleled opportunity to view a broad yet highly focused selection of the world’s finest, most innovative, and original avant-garde home and contract products side-by-side, under one roof.
The ICFF hosts representatives from Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Czech Republic, Denmark, Egypt, El Salvador, France, Germany, Guatemala, Italy, Japan, Lebanon, Lithuania, Mexico, Netherlands, Norway, Philippines, Portugal, Scotland, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, U.S., United Kingdom and Venezuela.
Making their yearly pilgrimage to the celebrated design hub will be contingents from Austrian Federal Economic Chamber, Brazilian Furniture, British European Design Group (BEDG), Ceramics of Italy, Design Philippines, Furniture New York, The Furniture Society (U.S.), Inside Norway, Interiors from Spain and Portugal Brands.
For this year’s GlobalShop we wanted to do something fresh, modern and memorable, so we invited artist Shantell Martin to apply her #DrawingOnEverything philosophy to our installation using her trademark black ink on white surfaces. Without question, Shantell Martin for B+N Industries was the highlight of the show. Many of you were captivated by Shantell’s presence, personality, and live art performance, but for those of you who missed it – this is your opportunity to get the creative scoop.
The foundational elements of our Shantell Martin for B+N experience were based on one of our most versatile merchandising and interior designs, System 1224. This system uses rectilinear forms and repeating modularity with light, taut, planar surfaces – devoid of applied ornamentation with the capacity to adapt to any interior, aesthetic, or type of merchandise. Timelessness and adjustability are at the core of the system, and usability is inherent in its disciplined design. Any component can be removed and replaced from the front of the system, singularly, without tools. This gives the user the opportunity to quickly grow and change a project with the seasons, marketing rollouts, or current inventory. Just as the great modernist architects of the last century designed buildings with implicit functionality and simplicity, System 1224 is a classic solution for the retail and hospitality environments of today.
We used our newest product line, Fortina, to finish the perimeter wall which continued on to a create a ceiling. This remarkable architectural system will fool your senses by replicating wood slats and Louvers with aluminum and a hyper-realistic non-pvc surface. The combination of these materials makes the collection perfect for “green” building. The large collection of finishes has a touch and feel that is indistinguishable from real wood. It dramatically enhances interior and exterior environments with the benefits of lighter weight, less cost, less waste, easier installation, as well as more consistent color and finish than real wood.
Since Shantell’s trademark involves applying black ink to white surfaces (and occasionally silver ink to black surfaces), it was only natural to build a predominantly white version of System 1224 for her working canvas – with a dose of black for added drama. The panels, shelving, and desk were powder coated in white, while the black panels were powder coated in black. A few unique standouts were the LED lit graphic panels used in between the white and black paneled sections, acrylic boxes containing white converse high tops, and a black metal case within the black paneling that Shantell used to create a special hand drawn silver vignette.
Shantell’s process always involves a mix of spontaneity and thoughtful precision. With each piece, she intuitively determines a starting point and then applies a single uninterrupted first stroke which serves as a reference point for the flow of the surrounding lines to come. At the beginning of Day 1 as seen in the video snapshot below, Shantell had an entirely pure and untouched canvas to work with. She began with her initiation line and moved around System 1224 repeating this technique until she found a resting place to branch out the details of her visual story.
Nothing in the space was immune to Shantell’s touch, that meant acrylic boxes, shelving, the desk, and ottomans were all fair game. Perhaps the most interesting moments occurred when her pen hit the LED lit paneling, black metal box, and the floor which we reserved for the start of Day 2.
Watch her work on our work in this video capturing the entire #SMxBN space.
At the beginning of Day 2, Shantell hit the floor and applied her incredible visual language to every corner. This was one of our favorite aspects of the #ShantellMartinforBN installation, and it added such a unique layer of artistic interest. Take a peek at the time lapse video below to watch Shantell take over our floor.
If you’ve been paying attention, you might be wondering how Shantell was able to draw in permanent marker on System 1224 two consecutive days in row. Here is where it gets interesting, since we wanted Shantell to be able to begin each day with a clean slate we decided to use our custom magnetic graphics in solid white to cover each of the panels. These magnetic pieces are currently employed to display marketing or custom imagery in the retail and hospitality environments or they can be done as shown. Many of our visitors found it remarkable how seamlessly our magnetic graphics can transform each System 1224 panel. So with her original artwork underneath, Shantell was ready to begin a new masterpiece.
Shantell’s installations have similar qualities due to the use of her chosen format of black and white. This monochromatic approach allows the eye to explore her work without the influential tone that color can give, i.e. apples are red and figures have flesh. Each of her pieces is entirely original, and always contains a philosophical message throughout. The heart of her work involves engaging the viewer with playful and whimsical shapes, characters, and text in both question and statement form. There are a few iconic phrases she likes to use as a compass in her own artistic journey that she shares with her audience, such as Who Are You, Are You You, and You Are You. This simple question/answer wordplay has given her internal direction in the art world and has become a fundamental assessment tool in keeping her mission at the forefront, a reminder to be oneself in all things. Throughout the show, Shantell engaged the audience and passed along her black & white message with hand drawn cards. She also personalized her outfit to include a custom message for B+N Industrues as seen below.
We feel it is our responsibility as a brand to develop and inspire the next generation of designers – since Shantell Martin is currently a scholar at MIT (Media Lab), it felt natural to have her host an exclusive class for current students majoring in the Arts and Fashion related degrees. The students were so grateful and thrilled to have intimate time with her. During the hour sessions at the end of each day, she demonstrated her artistic process and explored the philosophical meanings behind some of her work.
At the end of the session, Shantell continued “Drawing on Everything” with our employees and students offering up themselves for fresh “Shantoos” (aka Shantell Tatoos)…
At the end of the show, we were delighted to receive the Outstanding Booth award from VMSD. We are so honored to have been able to partner with artist Shantell Martin for this special installation, and look forward to sharing more of her with you at our next appearance at ICFF in New York, May 16-19, 2015.
All photos and video content courtesy of B+N Industries
We are opening our eyes to all things Black and White at B+N Industries in honor of our GlobalShop feature artist, Shantell Martin, and her trademark use of black ink on white surfaces. Be inspired by the bold, dramatic, and modern feel you can create by adding some of our favorite monochrome products to your space.
The Turned Wood Table in Gloss Black with a glass top
Iconic Table in Gloss White Helsinki Pattern
Iconic Fleur Panels in Gloss Black
Iconic Versailles Panels in Black and Matte White
Iconic Panels in Matte White Albert Pattern
Iconic Panels in Matte White Broadcast Pattern
The Iconic Bedroom Collection complete with Headboard, Platform Bed, and Dresser, all in Gloss Black Albert Pattern
Puck 3 – Way Merchandising Unit in Black
Iconic 2 – Way Merchandising Unit in Matte White Helsinki Pattern
You left us far too soon, but your joy, vision,
The news of his passing came earlier this week, and it goes without saying that many of us carried a heavy heart around the office that day. Although not an entirely sudden departure, considering his long standing battle with Lymphoma, it will always have been too soon for us to see him go.
Rex Ray, real name Michael Patterson, was born in Germany but eventually came to the states and settled in San Francisco to attend the Art Institute. In fact, San Franciscans are honored to consider him one of their own for both his contributions to Art and Activism. Ray’s iconic work ranges from fine art to collages made entirely by hand, paintings on both resin and canvas, photography, print works, as well as graphic design. Once familiar its impossible not to recognize these abstract, color-filled, playful patterns with mid-century modern influences and psychedelic whimsy as his.
Rex Ray, contemplating one of his more muted and contemporary collages, as his loyal companion Skeeter competes for his attention.
Gallery 16 in San Francisco was the last to represent him, but his works have been seen at The San Francisco Museum of Modern Art, University Art Museum in Berkeley, San Jose Museum of Modern Art, The Crocker Museum in Sacramento, Yerba Buena Center for the Arts in San Francisco, Denver Museum of Contemporary Art, Los Angeles Contemporary Exhibitions, as well as numerous luxury hotels and restaurants around the world. He has created work for Apple, Dreamworks, Sony Music, Warner Brothers, City Lights Publishers, Matador Records, Serpent’s Tail, The New Museum of Contemporary Art, Rizzoli, Powerhouse, Mute Records, and Crown Books. Some of the legendary musicians he produced artwork for include David Bowie, The Rolling Stones, Patti Smith, REM, Bjork, U2, and Radiohead.
Here are a few pieces to refresh your visual palette…
As a brand that is design driven, we are internally aware that collaborations are key part of our industry. Through the creation and launch of our incredibly popular Iconic Panels and Infused Veneer, our Creative Director, Kevin McPhee, became pattern obsessed. He couldn’t help but think of Rex Ray, a local artist he long admired, who could easily work in pattern format and was already using a great deal of woodgrain texture is his artwork. It seemed a perfect fit for our first major collaboration, so we met with Rex and his team to discuss.
Upon reviewing our work and what would be his future palette, Ray was on board – literally. In addition to doing a range of Iconic Panels and Infused Veneer, he also wanted to have some fun with us in creating a line of furniture and a limited edition collection of twelve Cordell Surfboards.
Ultimately, we decided to use 3 of Rex Ray’s distinct patterns on each of the four substrates (Iconic Panels, Infused Veneer, Furniture, Surfboards), taking into consideration the ideal scale for repetition within a single piece and working with his most identifiable shapes.
Iconic Panels are an exclusive line of elegant carved relief panels we create that are inspired by important and enduring people, places, and design movements. These decorative panels feature unique patterns and colors that can dramatically enhance interior environments.
Iconic Panels are created using an innovative process of formed laminate over a carved wood core. Incredibly durable , they can be sawn, nailed, screwed, glued, or simply mounted on walls with our special Panel Cleats. Iconic Panels can also be easily outfitted with most of our shelving and accessory hardware, and work especially well with our Puck System.
We chose to Matte White as the backdrop for our Rex Ray for B+N Industries Iconic Panels using his Ellipses, Arches, and Stones patterns. We fell in love with the feeling his typically colorful palettes gave when stripped down to such a minimalist version, giving a strikingly modern feel.
Iconic Panels in Matte White Ellipses pattern
Iconic Panels in Matte White Arches pattern
Iconic Panels in Matte White Stones pattern
Infused Veneer is a revolutionary collection of panels from B+N that infuses imagery and graphics on to various wood species veneers – such as maple, cherry, and walnut. These 48″ x 96″ architectural panels can be used as decorative walls, display walls, in fixtures, and can utilize any of our panel based merchandising product, such as the Puck System.
While creating strong graphic presentation with scale, the warmth of the real wood grain is delicately apparent through the imagery. This imbues the panels with a mellow, dimensional feel. The effect is as if these panels have been part of an interior for years.
The impact of Ray’s patterns on our Infused Veneer came as no surprise to us, and simultaneously remains so fresh, interesting, and relevant as we look back on them now. The saturation of each color, type, and shape seems to offer just the right amount of fun and flavor that even the most conservative amongst us can appreciate.
Infused Veneer in Type and Ovals pattern in Cherry
Infused Veneer in Type and Ovals pattern in Maple
Infused Veneer in Type and Ovals pattern in Walnut
Infused Veneer in Arches and Bumps pattern in Cherry
Infused Veneer in Arches and Bumps pattern in Maple
Infused Veneer in Arches and Bumps pattern in Walnut
Infused Veneer in Ellipses and Waves pattern with closed Credenza in Cherry
Infused Veneer in Ellipses and Waves pattern in Maple
Infused Veneer in Ellipses and Waves pattern in Walnut
The Rex Ray Furniture Collection is made with a combination of Infused Veneer patterns through an entirely different process than our panels, using a low V.O.C. clear coated veneer over a wood core. The collection is constructed with hospitality, retail, and residential quality, furniture making techniques. As seen in the Infused Veneer Collection, we continued to use our patterns on Maple, Cherry, and Walnut.
Many people are unaware of our furniture skills, even though we’ve been playing around with this medium for years (i.e. Iconic Room Furniture). We truly are a full service design company, and love the challenge in creating custom solutions for our projects which include our team’s involvement in every aspect of planning, to designing, sourcing, prototyping, and manufacturing in our factories.
Open and closed Credenza in Ellipses and Waves pattern in Cherry
The Plinth table in Ellipses and Waves pattern in Cherry
The Nesting Table collection in Ellipses and Waves pattern in Cherry
Bench in Ellipses and Waves pattern in Cherry
Cubes in Ellipses and Waves Pattern in Cherry
We enlisted the pros at Cordell Surfboards to hook us up with top of the line professional boards to use as canvases for our twelve piece Limited Edition Collection. Each surfboard is signed by Rex Ray and numbered, and were hand-shaped by Cordell Miller, who is often referred to as one of the best surfer/shapers in the world.
Each surfboard was auctioned off at our event at the Eyebeam in New York, and all sales proceeds were donated to the American Red Cross Disaster Relief to aid those affected by Superstorm Sandy. Here is a sampling of our functional works of art, notice the use again of Maple, Cherry, and Walnut with Ray’s three patterns also seen in the Infused Veneer and Furniture collections.
For those interested in seeing the full collection, you can check it out here.
Limited Edition Performance Longboard in Type and Ovals pattern on Walnut
Limited Edition Performance Surfboard in Ellipses and Waves pattern on Cherry
Limited Edition Performance Longboard in Arches and Bumps pattern on Maple
Limited Edition Performance Shortboard in Big Wave, Semi-Gun, Ellipses, and Waves pattern on Cherry
Limited Edition Surfboard in Big Wave, Semi-Gun, Arches, and Bumps pattern on Walnut
NEW YORK LAUNCH
Once we completed the pieces in our Rex Ray for B+N Industries Collaboration, it was time to enlist the gurus at Mao PR and give our collection a proper launch in true gallery style at The Eyebeam in New York’s Chelsea neighborhood (which has since moved to Brooklyn). Many of you attended our grand soiree and saw first hand how we filled the massive industrial space with all things Rex Ray, including every piece from our collection mixed with rugs, bags, vases, and books by the designer himself.
To date, we consider this one of our most iconic moments as a company. The amount of depth and breadth on display spoke volumes about our company story and creative core, in addition to revealing the possibility that exists within our product lines and their ability to transform a space or be transformed through pattern.
It is this personal and professional journey with Rex Ray that inspired us to want to honor and celebrate him on our blog. We are so grateful to have had the opportunity to work with him and experience his creative spirit first hand. Now that spirit lives on in our collaboration. Take a moment to soak up our New York design launch in the visual playground below, and enjoy your chance to smile and appreciate Michael Patterson, the man the world will always know and love as Rex Ray.
In honor of Rex Ray (1953 – 2015)
As leaders in our industry, we are committed to developing innovative products while striving to keep creativity at the forefront, and are always looking for ways to inspire. A natural extension of our mission involves relevance and making intentional choices to surround our brand with people and ideas that reflect what is of the moment, interesting, and unique.
To that end, B+N Industries has chosen to feature talent that embodies this relevance and we are excited to pair her artistry with our products. Using our System 1224 and Fortina as her blank canvas, Shantell will apply her “trademark black ink” to every inch of white surface over the course of the show. Her meditation of lines; language of creatures and messages will invite our viewers to share a role in her creative process.
Originally from London with a VJ stint in Tokyo, Shantell is currently living out her dream in New York where she recently became a visiting scholar at MIT Media Lab. In between “Drawing On Everything”, you can find her collaborating with high profile designers like Kelly Wearstler, creating displays for luxury retail brands like Joyce (Hong Kong) and contemporary furniture brand Vitra, working on exclusive commissions for private clients, teaching at ITP NYU, or volunteering with some of her favorite Arts organizations.
Shantell has been featured in Vogue, Elle, T Magazine, Vie, Vibe, The New York Times, The New Yorker, 1st Dibs, California Home & Design, MOMA, The Brooklyn Museum, and The Jimmy Kimmel Show to name a few.
To meet this artist on the rise and experience the evolution of Shantell Martin for B+N Industries in person, visit Booth 2179 at GlobalShop, March 24 – 25, 10 a.m. to 5 p.m., and March 26, 10 a.m. to 2 p.m.
For the woman who’s philosophy involves “Drawing on Everything”, it’s no coincidence that Shantell Martin has the word art in her name. On first glance the unknowing eye could naively assess her work as simple when evaluating her “trademark – black ink and white surfaces”. On closer evaluation of her illustrative gift to “transform everything from walls, found objects, ceramics, luxury goods, sneakers, and even faces into a visual narrative”, it becomes experientally clear that the absence of traditional color use is what invites you to explore her whimsy and sense of adventure in a way that becomes individually meaningful.
Color can serve as an easy guide for the eye, informing you that an apple is red or faces are some shade of flesh. When the object is composed of black & white, your eye no longer pin points where to start or hang out. You immediately begin a journey of exploration that is self guiding, allowing you to find hidden things. Or as she likes to put it, “people find the messages they need” within each piece. This inventive form of visual language she is creating with her work teaches us a new way to see and communicate.
We are always on the lookout for unique happenings in the art, fashion, and retail scene, and there’s nothing we love more than when these worlds collide. We love the idea of an artist creating interest with works of art as the backdrop for high fashion, objects, or home collections, and we weren’t the only ones falling in love at first sight with this artist on the rise.
Forward thinking interior, furniture, textile, object, and fashion designer Kelly Wearstler also took note, developing a serious design crush on her that eventually turned into a full on collaboration. Kelly reasoned that “Everything has Shantell’s hand on it. What she does can’t be repeated — especially when it’s done so spontaneously. I love Picasso and Keith Haring, and Shantell’s work has that kind of sensibility and familiarity.” Which is why she didn’t hesitate to have Shantell apply her signature to a Limited Edition set of her White Calcutta and Negro Marquina Kiss, Box, Diamond, Fractured Heart, and furniture pieces like the Elliot Chair and Brea Ottoman, as well as fashion totes and scarves. The collection was sold through Kelly Wearstler, 1st Dibs, and Bergdorf Goodman.
Shantell Martin hangs with design powerhouse Kelly Wearstler
A few pieces from the Kelly Wearstler x Shantell Martin Collaboration
Kisses from KWxSM
Now that we were properly infatuated with Shantell, we were ready to cross paths in person in hopes of working together in some creative capacity. Apparently we put that energy out into the universe, because our paths did literally cross on a walk to dinner in Miami during Art Basel in December. Through a googly-eyed admiration filled spiel, we traded business cards and she gave us a few stickers (like the ones below) with her message on them as well as our own “Drawing on Everything” black marker. We wanted to know more about her story, these stickers, and that pen – for it was clear she had something to say.
We finally got the chance to go deeper with Shantell during a visit to her Tribeca studio. She playfully charmed us with her gentle spirit and walked us through all of the curious objects that fill her space. As it turns out, this Central Saint Martin’s honor grad and former Tokyo based VJ has been drawing from her humble beginnings in London to tell her story for years. In fact, many of the objects she loves to work with include toys that were economically impossible to own as a child (such as airplanes or dolls), and she is the first to admit her obsession with being a “big kid”. At the same time, the creativity inspired through some of her childhood experience is what breeds her curiosity with objects many would consider discarding – like plastic bottles or chunks of leftover construction site marble. Who isn’t familiar with the imagination’s ability to expand when you give a kid a cardboard box or a shiny set of pots and pans? Or in this case, A white wall or object and a black marker.
Inside Shantell’s studio you will find a variety of toys and objects – airplanes, slabs of marble, tennis shoes, chairs in black and white. Below you will find her imagination extends to the interior of the plane.
However, it isn’t all black and white when it comes to Shantell, there’s also a philosophical message at play in her work that has origins in her family dynamic as the only mixed race child in a family with five blonde haired blue-eyed siblings. In fact, the visual difference in her appearance helped to propel the exploration of her signature phrases, “WHO ARE YOU”, “ARE YOU YOU”, and “YOU ARE YOU” (which also serve hidden typographical messages about finding the WAY and getting to YAY).
A complete Shantell space with covered walls, message filled benches, and backlit artwork.
She uses these phrases as a kind of personal compass, and they began garnering the attention of an audience around the same time she made the move to New York City in 2008/9. The transition to NYC “marked the beginning of a rapid ascent into the art world. Her brand collaborations with prominent commercial brands, as well as with bespoke luxury partners like 3×1 denim, Suno, and Jaw Bone quickly drew a fine art and commercial audience.” These days, between her work with main stream and private clients, Shantell also serves as an adjunct professor at ITP, NYU Tisch School of the Arts, and recently became a visiting scholar at MIT Media Lab where she’s making strides with technology and art in ways that will make your inner geek smile.
A printed circuit board by Shantell Martin from her work in the MIT Media Lab, details here.
Speaking of smiling, we haven’t stopped doing so since working out the details of our upcoming debut of Shantell Martin in our Booth (#2179) during this year’s GlobalShop, March 24th – 26th, at Mandalay Bay in Las Vegas. We are so excited and grateful to be able to share in the journey of this rising star. We know that you will fall in love with her spirit, whimsy, and curiosity as we have. Stay tuned for all of the incredible details to follow, as you will not want to miss out on your opportunity to meet her and see her in action!
Shantell Martin for B+N Industries
Photos and quotes from Shantell Martin, as well as reference to her interviews with Vogue and The New York Times.
Here at B+N Industries, we can’t think of a better way to start the new year than by sharing our own inspiring, feel good story from the holiday break. As many of you know, we created a FIAT themed showroom using our Fortina line and System 1224 in our New York offices for The Retail Design Collective back in December. You might also know that visitors to our showroom were entered into our awesome #FreeFIAT Giveaway. A week after the show, we gathered in our CEO’s office to watch him pull one lucky name from the numerous entries we received. After verification consistent with giveaway rules, our Team was excited to phone the winner and share the good news.
Without further delay, the WINNER of the B+N Industries FIAT Giveaway is Tim DiCesare!
When we phoned Tim, he was absolutely ecstatic. As it turns out, Tim has been living in Kansas City for the last six and half years without a car, and everyday he takes the bus to and from work. Tim currently works as a Visual Manager and Mass Merchandiser for Hallmark Cards. (And yes, we couldn’t resist mentioning that he was about to have his very own Hallmark Moment!)
B+N Industries has given me an awesome Christmas gift!! Thank you!!!!
On weekends, Tim would rent a car to get to the lake to relax which naturally meant his “Hertz miles are off the charts!” A few months back, he realized it was time to invest in a car but was having difficulty making a choice amongst all the options on the market. Not only did our #FreeFIAT Giveaway make the decision process stress free, through our agreement with FIAT Tim was able to visit his local Studio in Olathe, Kansas, and work with them directly to select and order his perfect car.
The FIAT Studio member, Terry Hines, made the process a breeze. He ordered in a car with the features I wanted, and took great care of me as I asked ignorant questions about registration and all that goes with a car. Terry even offered to pick me up to get me to the dealership without any hassle.
We couldn’t imagine a better way to end and begin the year at B+N. Check out the video to hear Tim’s happy story straight from him!
We had a great time working with FIAT in our latest creative venture. If you have yet to see the innovative environment we created in our New York Showroom for The Retail Design Collective using our newest product line Fortina and System 1224 with FIAT as the backdrop, you can check it out here.
Video credit: FIAT of Olathe
Tell us about any new company innovations, products, services, materials, processes – that you’ve developed/are developing
B+N continues to be a top design leader in the retail, architectural and hospitality markets – both domestically and internationally. Over this last year we have launched 1224 our new modular panel system. We are also pleased to announce collaboration with Toppan, a Japanese based corporation, representing their Fortina line of products in North America. Both these systems are “Design Driven” and offer a range of solutions to the Architectural and Design community.
What differentiates your company from other competitors in the marketplace?
We are never satisfied. We travel the world studying design, being inspired by cultures, our surroundings, and are always thinking and developing new ideas.
What is your company’s philosophy toward customization?
Our ultimate goal is to have enough proprietary products in our offerings to give clients an off the shelf solution. We currently have over 15 fully developed systems in our offerings. Within those systems there are plenty of built in options for customization to create a unique look for whatever brand is looking to utilize them. That being said we are designers/manufacturers and have the capacity for 100% custom solutions.
Are you seeing more or less collaboration in the industry?
If you look at most of the successful retailers, brands, part of their success is via collaborations. Fashion Designers are teaming up with retailers to create both soft-goods and hard-goods to be sold via retail. We see this as fresh and a way of keeping brands on the top of consumer’s minds. We take the same approach with collaborations, whether we are teaming with Rex Ray to create a line of products or collaborating with our Japanese partners bringing Fortina to our North American clients. It is a way to keep our brand relevant and to offer unique solutions to our diverse audience.
Are you experiencing more or less global sourcing/sales. What other countries have you worked in?
We have truly become an international company. Both from a sales and marketing standpoint and from global sourcing initiatives we have had over the years. We have managed to diversify our client base in such a manner that over 50% of sales is outside the United States. As our customer base has expanded it has led us to develop manufacturing to support those efforts.
Each year we challenge our team to come up with a new design concept for this annual show, and simultaneously use it as a platform to premier our newest product line. This year we decided to turn our New York Offices and Showroom into a FIAT pop up using Fortina, our newest product line from Japan, and our System 1224. Oh, and did we mention that we also decided to giveaway a #FreeFIAT to a lucky visitor? Find out why below.
When we think of branding that is of the moment, one of the first companies to “pop up” in our brainstorm session was FIAT. For 27 years this classic Italian brand, which humorously stood for “Fix It Again Tony” lie dormant in the US, and yet with the perfect amount of seductive marketing and craftsmanship, Generations Y and Z now know that “the Italians are coming” and “life is best when driven”. That said, FIAT was the obvious choice to complement our design attitude and provided us with the perfect giveaway to help drive traffic to our Fortina fortress.
Speaking of Fortina…
At first glance, you might think Fortina is simply pieces of wood that are cut into slats and spaced evenly throughout our Showroom. Beautiful yes, but not entirely remarkable. What the naked eye deceives you from knowing is that Fortina is not wood, it’s actually aluminum covered in paper. Wait, what? Yes, that’s right. Fortina is an innovative decorative material that utilizes printing technology to cover aluminum in a non-pvc surface that can be used for interior and exterior use. It is offered in a wide range of finishes, and has a touch and feel that is indistinguishable from real wood. Fortina is inherently green and has the power to dramatically enhance environments while offering a host of other benefits – from being lighter, to reducing material costs and project construction times, easier installation, as well as giving a more consistent color and finish than real wood. It can be used to transform walls, ceilings, handrails, cladding, garage doors, and countless other applications, or paired with our System 1224 as shown below in our pop up.
System 1224 is unique in its own right, or as VMSD noted, has the ability “to transform environments, minus the tool belt.” This incredible wall mounted, modular system of paneling, shelving, cabinets, or desks if you desire, can adapt to any interior, aesthetic, or merchandising type without the use of a single tool post installation. This means complete flexibility in manipulating the interior walls of your space due to marketing, seasonal, or inventory needs. In addition, you can apply custom magnetic graphics, that can also be moved in a moments notice, to display a message on the individual panels or a single image as we have below.
What better way to introduce you to our vision, or help you revisit it, than through a journey of pictures. Check out the details below for information on specific materials and to see the incredible diversity of both Fortina and our System 1224.
With our materials and space chosen, a white FIAT fleet covered with B+N Industries signature orange logos out front, and a giveaway to big to fit into a free tote – we were ready to rock the #RDCollective!
For the entry to our NYC Showroom, our logo has been applied in black to peek through the LED backlit Fortina louvers from a wall set behind them. The most interesting details in this shot reveal the multiple personalities of Fortina, where identical Prime Teak Louvers were set at an angle to create a subtle fanning effect. See how it can be used to line the walls through ceiling to floor attachments, create a seamless separation between environments, or serve as a display table + nesting bench combo.
We decided to hang Louvers along the exposed brick wall to take advantage of the juxtaposition between the two, in addition we used an LED strip horizontally to light the wall while simultaneously creating a natural vignette for hanging merchandise.
To balance out the space, we used found benches for folded merchandise and accessories.
Stunning detail shot of hanging Prime Teak Fortina Louvers, notice the floating effect that is achieved in alignment with the wall mounted merchandising bar.
As we break on through to the other side, the visual and branding experience changes through the use of our System 1224 along the walls, giving an endless range of opportunity for merchandising product, broadcasting an image or marketing campaign through custom graphics, or utilizing a workspace environment. In the center of the room, we used Fortina to create a designated seating area made up of a trio of Pierre Paulin chairs and Devore Metallic Cowhide Rug from Calypso Home.
View of System 1224 in action, flat screen HD TV combines to reveal video marketing, shelves and hang bar house product, magnetic FIAT custom graphics, cabinets are installed next to a desk unit that attaches effortlessly to the System.
System 1224 has the capability of being customized on the spot depending upon your merchandising needs. Shelving, hanging bars, and graphics can be moved to support inventory, and both seasonal themes or marketing changes.
Close up angled view of System 1224, desk, cabinets, custom magnetic graphics, shelving, and Fortina Louvers line the back wall.
Low view from behind the powder coated white desk and close up of regular and glass enclosed shelving.
System 1224 is utilized on the length of walls, split by a walkway, on one side of the space. You have the option of keeping the graphics the same, unique to each wall, or graphic free to fit your design vision.
Detail shot of display case which easily attaches to our System 1224, glass enclosed and filled with FIAT oversized white watches.
Just for fun…Here comes B+N!