Each year we challenge our team to come up with a new design concept for this annual show, and simultaneously use it as a platform to premier our newest product line. This year we decided to turn our New York Offices and Showroom into a FIAT pop up using Fortina, our newest product line from Japan, and our System 1224. Oh, and did we mention that we also decided to giveaway a #FreeFIAT to a lucky visitor? Find out why below.
When we think of branding that is of the moment, one of the first companies to “pop up” in our brainstorm session was FIAT. For 27 years this classic Italian brand, which humorously stood for “Fix It Again Tony” lie dormant in the US, and yet with the perfect amount of seductive marketing and craftsmanship, Generations Y and Z now know that “the Italians are coming” and “life is best when driven”. That said, FIAT was the obvious choice to complement our design attitude and provided us with the perfect giveaway to help drive traffic to our Fortina fortress.
Speaking of Fortina…
At first glance, you might think Fortina is simply pieces of wood that are cut into slats and spaced evenly throughout our Showroom. Beautiful yes, but not entirely remarkable. What the naked eye deceives you from knowing is that Fortina is not wood, it’s actually aluminum covered in paper. Wait, what? Yes, that’s right. Fortina is an innovative decorative material that utilizes printing technology to cover aluminum in a non-pvc surface that can be used for interior and exterior use. It is offered in a wide range of finishes, and has a touch and feel that is indistinguishable from real wood. Fortina is inherently green and has the power to dramatically enhance environments while offering a host of other benefits – from being lighter, to reducing material costs and project construction times, easier installation, as well as giving a more consistent color and finish than real wood. It can be used to transform walls, ceilings, handrails, cladding, garage doors, and countless other applications, or paired with our System 1224 as shown below in our pop up.
System 1224 is unique in its own right, or as VMSD noted, has the ability “to transform environments, minus the tool belt.” This incredible wall mounted, modular system of paneling, shelving, cabinets, or desks if you desire, can adapt to any interior, aesthetic, or merchandising type without the use of a single tool post installation. This means complete flexibility in manipulating the interior walls of your space due to marketing, seasonal, or inventory needs. In addition, you can apply custom magnetic graphics, that can also be moved in a moments notice, to display a message on the individual panels or a single image as we have below.
What better way to introduce you to our vision, or help you revisit it, than through a journey of pictures. Check out the details below for information on specific materials and to see the incredible diversity of both Fortina and our System 1224.
With our materials and space chosen, a white FIAT fleet covered with B+N Industries signature orange logos out front, and a giveaway to big to fit into a free tote – we were ready to rock the #RDCollective!
For the entry to our NYC Showroom, our logo has been applied in black to peek through the LED backlit Fortina louvers from a wall set behind them. The most interesting details in this shot reveal the multiple personalities of Fortina, where identical Prime Teak Louvers were set at an angle to create a subtle fanning effect. See how it can be used to line the walls through ceiling to floor attachments, create a seamless separation between environments, or serve as a display table + nesting bench combo.
We decided to hang Louvers along the exposed brick wall to take advantage of the juxtaposition between the two, in addition we used an LED strip horizontally to light the wall while simultaneously creating a natural vignette for hanging merchandise.
To balance out the space, we used found benches for folded merchandise and accessories.
Stunning detail shot of hanging Prime Teak Fortina Louvers, notice the floating effect that is achieved in alignment with the wall mounted merchandising bar.
As we break on through to the other side, the visual and branding experience changes through the use of our System 1224 along the walls, giving an endless range of opportunity for merchandising product, broadcasting an image or marketing campaign through custom graphics, or utilizing a workspace environment. In the center of the room, we used Fortina to create a designated seating area made up of a trio of Pierre Paulin chairs and Devore Metallic Cowhide Rug from Calypso Home.
View of System 1224 in action, flat screen HD TV combines to reveal video marketing, shelves and hang bar house product, magnetic FIAT custom graphics, cabinets are installed next to a desk unit that attaches effortlessly to the System.
System 1224 has the capability of being customized on the spot depending upon your merchandising needs. Shelving, hanging bars, and graphics can be moved to support inventory, and both seasonal themes or marketing changes.
Close up angled view of System 1224, desk, cabinets, custom magnetic graphics, shelving, and Fortina Louvers line the back wall.
Low view from behind the powder coated white desk and close up of regular and glass enclosed shelving.
System 1224 is utilized on the length of walls, split by a walkway, on one side of the space. You have the option of keeping the graphics the same, unique to each wall, or graphic free to fit your design vision.
Detail shot of display case which easily attaches to our System 1224, glass enclosed and filled with FIAT oversized white watches.
Just for fun…Here comes B+N!