DESIGN WITHIN REACH

When Design Within Reach challenged us to redesign several areas of their stores. Starting with the lighting wall, we used System 1224 for it’s minimalist aesthetic, and its functionality to adapt to change and to hide all exposed wires. The same requirements were needed for the wall of fabric swatches: ease of change, clean lines, and hidden storage. The chair displayer was a challenge of combining unobstructed viewing of product and under-lighting — all cantilevered on one fixture.