THE MURAD FLAGSHIP STORE
Many of you may already be familiar with or currently use products from Murad, a skincare brand based on innovative scientific research created by leading visionary physician Dr. Howard Murad. A total body approach to beauty through the creation of his Inclusive Health Movement, aptly labels him “The Father of Internal Skincare”, and acknowledges the critical role internal health and wellness play into achieving beautiful, healthy skin and happier, more fulfilling lives.
With an official Murad Spa already in play in the Greater Los Angeles area, and products being sold in boutiques and other high end spas all over the US and Canada, the Murad dream team decided it was time to create their first official Flagship.
The amount of heart and soul that go into a brand’s first Flagship are incredibly personal from the starting conceptual ideas to the intimate finishing touches. When we first met the Murad team at GlobalShop, they fell in love with our System 1224 as the optimal interpretation of what they had already envisioned housing their product lines, interactive marketing, and merchandise. And so began our wonderfully creative, technical design relationship with Murad which included a mix of our stock offerings paired with multiple innovative custom solutions for their first retail home.
Let’s walk through this technology driven retail experience to give you a first hand account of some of the incredible details involved in applying Murad’s inspirational “Better Every Day” mission to their own environment.