The combined creative team of Under Armour and A + I Architects engaged us to design develop their first winter specialty store in Vail Colorado. Challenged with finding the perfect barn wood and creating a “Trick Rail” to snake through the space as the feature fixture we engaged boarders to make sure our concept held true to the vision. The end result is a technologically robust intimate environment that inspires shoppers to outfit themselves with the latest gear and get out and play in the beauty of the mountains of Vail.